1. Information and Expertise: "Good to Know" suggests that Berkshire Hathaway HomeServices is a valuable source of information and expertise in the real estate market. It implies that the brand provides clients with the knowledge and insights they need when buying or selling a home.

2. Trust and Reliability: The slogan conveys trust and reliability. It suggests that clients can trust Berkshire Hathaway HomeServices to provide accurate and helpful information, making the real estate process smoother and more reliable.

3. Transparency: "Good to Know" implies transparency in the real estate transactions facilitated by Berkshire Hathaway HomeServices. It suggests that clients can expect clear and honest communication throughout the buying or selling process.

4. Market Insights: The slogan hints at the brand's ability to offer clients valuable insights into the real estate market. Whether it's information about property values, market trends, or local real estate conditions, clients can rely on Berkshire Hathaway HomeServices to keep them informed.

5. Education: Berkshire Hathaway HomeServices did also provide educational resources to help clients make informed decisions in real estate. The slogan suggests that clients can learn and gain knowledge through their interactions with the brand.

6. Customer-Centric Approach: "Good to Know" signifies a customer-centric approach. It implies that the brand is focused on meeting the needs and interests of its clients by providing them with information that is beneficial to their real estate goals.

7. Reputation: Berkshire Hathaway is a well-respected and renowned company, and the use of its name in the brand's identity adds to its credibility. The slogan reinforces the reputation and trust associated with the Berkshire Hathaway brand.

8. Positive Experience: The slogan conveys that working with Berkshire Hathaway HomeServices is not just about buying or selling property; it's also about having a positive and informed experience throughout the real estate journey.